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Ai-Powered Lead reactivation
We Turn Old Inquiries Into Attended Sales Appointments
Your database contains revenue your sales team stopped chasing. We reactivate it with email, SMS and AI voice, then put qualified appointments straight on your reps’ calendars.
We report on who showed up, not delivery rates.
Database review, scripts, numbers and inboxes.
One campaign, 30 days, three attended appointments included.
- No long-term contract
- You approve the list before we contact anyone
- Booked onto your calendar
Revenue back in play
$168,000
12 jobs at a $14,000 average project value. HIRI puts average US window replacement spend near $14,000. These are illustrative figures using industry averages, not a Reignite result. Run your own numbers below.
The real problem
You already paid for those leads. Nobody owns them.
Your reps chase this month
Follow-up stops after two attempts
The need did not expire
~$14,000
Source: Home Improvement Research Institute (HIRI)
$22,000+
Source: JLC 2025 cost benchmark
The math
What is sitting in your database right now?
Revenue back in play
$168,000
From leads you have already paid to acquire.
- Old leads worked2,000
- Attended appointments60
- Jobs sold12
- Average project value$14,000
This is your arithmetic, not our promise. Reignite has no published US client results yet, so we are not going to invent one. What we do commit to is written into the Proof Campaign: if fewer than three qualified appointments attend inside 30 days, we keep the campaign running another 30 days at no additional management charge.
how it works
From a CSV export to a booked estimate
You send the database. We do the rest, and you sign off on who gets contacted before anything goes out.
1. Database audit
You send a CRM export. We review it for age, source, duplicates and contractability, then show you exactly which records we propose to work. Nothing goes out until you approve the list.
2. Segmentation
Leads are grouped by how far they got and how cold they are. Someone who had an estimate and did not sign gets a different conversation to someone who filled in a form and never picked up.
3. Multi-channel outreach
Email, SMS and AI voice, sequenced over weeks rather than fired off in one blast. Dedicated numbers and inboxes so your main lines stay clean.
4. AI reply handling with human oversight
Every reply is classified and answered. Interested, not now, wrong number, already bought, opt out. A human reviews the edge cases rather than letting a model guess.
5. Qualification and calendar booking
Qualified homeowners are booked directly onto your reps' calendars with the context of the original inquiry attached. Then we chase no-shows and rebook them.
- Homeowner
- Karen M.
- Original inquiry
- March, Meta form
- Job type
- Full window replacement
- Date
- Friday, 9:30 AM CT
- Assigned rep
- Dave R.
- Status
- Confirmed, reminders set
Illustration of the mechanism, using a fictional company and homeowner. Not a client transcript.
What you get
You are buying attended appointments, not activity reports
What most vendors report
- Messages sent
- Delivery and open rates
- Total replies, including “wrong number”
- Appointments booked, with no-shows counted in
What Reignite reports
- Qualified appointments booked
- Appointments attended, reported separately
- No-shows recovered and rebooked
- Conversation summaries against each lead record
- Which segments of your old database are worth working again
Pricing
Start with proof. Scale with the system.
Three ways to work with us. Most companies start with the Proof Campaign and move to the managed system once they have seen it work.
Entry
Proof Campaign
$1,500 one fixed-price
We will work 500 old enquiries you have already paid for and generate at least three qualified, attended appointments within 21 days for $1,500, or refund $500 for each appointment we fail to deliver.
- Up to 500 dormant leads
- Review of dormant leads
- Campaign strategy and messaging
- AI reply handling with human oversight
- Qualification and calendar booking
- Lead qualification
- Basic campaign reporting
If you upgrade to the Revenue Recovery System within 21 days, we will credit the $1,500 pilot fee against the $5,000 setup.
Most companies choose this
The core offer
Revenue Recovery System
$5,000 Setup
Then $2,500 per month. Managed.
Reignite reactivates your old leads, handles every conversation, qualifies interested prospects and books sales appointments directly into your calendar.
- Database audit and segmentation
- Up to 5,000 dormant leads initially
- AI voice, SMS and email
- Multi-stage follow-up and no-show recovery
- Qualification rules and direct calendar booking
- CRM integration and campaign attribution
- Conversation summaries and reporting dashboard
- Monthly campaign optimization
Post-proof only
Reignite Installed
On application
- The system installed on your own infrastructure
- Higher volume and full control
- Your team trained to run it
- Available once the managed service has proven out
Industries
Built for high-ticket home improvement
High project values, long decision cycles and databases full of homeowners who delayed. That combination is where reactivation pays best.
Primary focus
Window & Door Companies
Next
Bathroom & Bath Conversion
Next
Roofing Companies
We also work outside home improvement
- Private healthcare clinics
- Cosmetic & aesthetics
- B2B SaaS trial reactivation
- Professional services
- Financial services
Where the proof is
We would rather be honest than impressive
Reignite has no published US client results yet. So instead of borrowing somebody else’s, we put the risk on our side of the table and let you check our arithmetic against your own database.
The commitment, in writing
22 years building CRM and AI automation systems
First result goes here
Straight answers
The four things every owner asks
Find quick answers or contact our support team.
My reps cannot handle more appointments right now.
Then we throttle it. We agree a weekly appointment cap during scoping and pace the campaign to match your install and estimate capacity. Reactivation is not a lead blast, it runs over weeks, so the volume is controllable by design. If capacity is genuinely the constraint, start with the Proof Campaign at 750 leads.
My list is too old to be worth anything.
Old is the point. A 3 month old lead is still being chased by your reps. A 12 month old lead is not being chased by anyone, including your competitors, and the underlying need usually has not gone away. Drafty windows do not fix themselves. The database audit tells us which age bands in your list are actually worth working before you commit to volume.
Is contacting old leads allowed?
These are your records, from people who contacted your business. You review and approve exactly which records we contact before any outreach starts, and you keep control of the channels we use. Opt-outs are honored and fed back to your CRM. Your own counsel should confirm what is appropriate for your state and your record-keeping. We will not make a legal assurance on your behalf.
Why would I pay for this instead of more ads?
You already paid the acquisition cost on these leads. There is no second media spend, no rising cost per lead, no learning phase. Run the calculator above with your real numbers and compare the figure to what the same spend buys you in new clicks. If the arithmetic does not work, do not do it.
Next step
A 20 minute call. We look at your lead volume, your project values and your close rate, and tell you whether reactivation is worth doing. If it is not, we will say so.
- No long-term contract
- You approve the list first
- US time zones on scheduling